Over 50+ people are employed at The RISE Centre in the following TRC divisions: Sport Management, Food & Beverage, Maintenance, Transportation, Residential Care, Marketing, Administration & Contract Service Work. Resumes may be forwarded to HR info@therisecentre.com

James Gerhard Frederik Wilson (Jim Wilson) TRC CEO Founder, Creator, Director, Entrepreneur  
Jim Wilson is the Founder and Director of ADS Group of companies and The RISE Centre Inc. (TRC). Over 30 years of industry experience allowed Jim to build some of the best custom design surface preparation equipment known around the world since 1994. By the age of 21 with a $10K Government Grant, ADS is developed as a garage start up business. Prior to the recession, demand for metal surface preparation and maintenance of specialized equipment required a larger facility. An old factory building at 340 Hatt St. in Dundas is leased then owned by ADS.
In less than a year, The ADS Group earns its first million in sales. The company branches off in 1994 with ADS New and Used Equipment. The Burlington Peen and Clean Company is acquired in 2007. ADS corners the Canadian Market in shotblast service and IBT-Innovative Blast Technologies is built to become a world leader in OEM shotblast equipment.
Rapid growth demands more manpower and the Dundas location is sold. The group of companies expand in 2010 to a one hundred thousand square foot manufacturing facility in Hamilton. At this point Jim employs up to 50 employees to work with key stake holders, international governments and large manufacturers around the world to expand his businesses, integrating acquisitions and program launches. 
Over the last two decades Jim Wilson employs over 100 people and has seen the industry transform while desiring a balanced lifestyle. Jim played many sports and excelled in basketball and baseball, being a nationally recruited pitcher at a young and a top scholarship prospect for basketball. His dreams to play at the next level were always deflated by injury or lack of funds. Jim was born with a dead zone in his knee and suffered a severe back injury taking the ball to the hoop. Jim was in traction and therapy for months. Bound and determined to continue his love for sport, Jim found himself pitching again in the ISC World Fastball Championships and lifting weights to maintain a healthy lifestyle.
Now a family man with his wife and two children, Jim embraces his community and passion for sport. As a parent, he has found balance in coaching his children the fundamentals and valuable learning opportunities taught through their love of sport. Jim is respected in the business community and always wants to help support through sponsorship. From his personal experience and growth as a family man, Jim finds synergies to develop a new sport business plan. The concept of a large warehouse space to allow athletes to play and develop has been a vision for a long time.
In search of space to run the companies, contribute to community and elite sport development he discovers the vacant former Brantford Mohawk College. The Campus; spanning 24 acres, 111 000 sq. ft. of college space with technical trades, 48 000 sq. ft. of fitness facility/gymnasium and a children’s safety village, was perfect for his vision.  
In 2015 The City of Brantford is pitched a business model by Wilson to partner post-secondary education and industry in technical trades. The demand to train more qualified welders/fabricators etc. is supported by local politicians, town councillors and several colleges of study. A relationship with Six Nations University is established with a goal of 2000 student enrolment.
Jim’s portfolio with the public, private and government sectors expands to create and support the first high school in Canada that will assist students grade nine through post-secondary studies with a revitalization of technical trades. 
After the purchase of the old Mohawk College Campus in 2014, Jim acquired the neighbouring property with expansion plans. Wilson is an owner of two commercial properties 30 acres and over 180 thousand square feet of education-elite sport training facilities and manufacturing. Combined (4) residential homes is valued in the millions. Attached to multiple communities the resources, staff and client support contributes to these local communities through daily business transactions. Smart planning by Jim proves the projections of Brantford, Ontario investments as they multiply exponentially in Canada’s next big boom.
On the same property Jim hears the demand to develop an elite training facility to encourage life after sport, healthy lifestyle and job opportunities. Jim Wilson’s understanding of combined family values and work ethic crosses over to create The Rise Centre (Realize Individual Success Everyday). The mandate is to give individual athletes the tools to achieve their personal goals and follow the Canadian Sport model. It’s not a competition between associations, yet a focus on individual growth and development to advance one’s dreams and aspirations to where they choose to compete. Amazing people share the same vision and want to be a part of the concept. Jim’s personal sporting experience – hindered by injury – emphasizes the significance of a qualified strength and conditioning training, nutrition and physiotherapy facility.
As the venue establishes its programing, it continues to build the multi-sport and fitness complex designed to provide all the amenities to fulfill. The RISE Centre receives special acknowledgement form the Premier of Ontario for hosting the Parasport Winter Games 2017-Wheelchair Basketball and Opening Ceremonies. Speaker of the House Dave Levac, MPP also honors TRC by presenting an official scroll for the inaugural ABGG (Across Borders Global Games).
With a committed group of professionals who are experts in their fields The RISE Centre gains exposure, support & recognition. The RISE Centre (TRC) is a multi-sport and fitness facility built to ensure sport foundation and extraordinary success in the “Tournament Capital of Ontario” (TCO-Brantford). Elite athletes travel to TRC because of the expertise within. It is Jim’s mission to provide the best programs, staff, events, equipment and overall experience to fully meet the various needs of our members, clients and high-level athletes. TRC is home of the wolfpack that ultimately gives TRC Academy student athletes post-secondary options.
The TRC Academy is home to four basketball and one hockey team. The Wolfpack is proud to receive their OSSD from the SJC College Secondary School located in Brantford, Ontario. In the last 4 years TRC has over 100 students enrolled at SJC. Almost 50 scholarships have been awarded to TRC Academy student athletes by the NCAA, JuCo and U-Sport. Most recently on June 21st, 2018 Justin Jackson (TRC Founding Member 2015-2016) Alumni was drafted by NBA, Denver Nuggets.
Jim Wilson’s business awareness continues to flourish in this sporting environment. Honor and integrity empowered Jim Wilson at a very young age. Considered by peers and co-workers to be a strong entrepreneur mind, he has a very keen understanding of the needs to fund a project of this magnitude. Jim’s personal experience fuels his desire to sponsor athletes to focus on their talents. The business brings likeminded individuals who want a career in the sport industry together. The RISE Centre team cultivates world-class athletes and mentor our youth to be a positive influence in the community. Inspired and dedicated, Jim Wilson’s vision has created an environment that continues to grow and build as a world renowned and top ranked athletic program and facility.  

Jeremie Kayeye-Director, Basketball Operations of TRC Academy #TRCMBB  jkayeye@therisecentre.com

TRC Academy has appointed Jeremie Kayeye as Director, Basketball Operations and Head Coach of TRC Academy #TRCMBB.

Kayeye joined TRC Academy after being named Head Coach of the Rise Prep Men’s Basketball team and Operations Assistant of the Rise Centre in June 2016. He came to TRC after serving as the Basketball Operations Assistant for the Raptors 905 in their inaugural season in the NBA G League in 2015.

Since joining TRC Academy, Kayeye was named as a Head Coach in the 2018 Signature All Canadian Game where he also lead his team to a win in the game. During his first season with Rise Prep he was tasked with not only coaching the Men’s Team but also appointed to lead the TRC Academy Women’s Team. Kayeye led both elite programs to plus .800 winning percentage, including leading the team to its first-ever Women’s OSBA League Championship Finals.

As TRC coaches develop their professional coaching portfolios, Jeremie Kayeye was promoted to Technical Director of TRC Basketball Operations in 2017 & Assistant Coach on the 2018 Canadian National Champion U15 Team Ontario Men’s High Performance. He has since been promoted in January 2019 to Head Coach of the 2019 U15 Team Ontario Men’s High Performance team where he will look to repeat as National Champions

Kayeye served as the General Manager and Head Coach of Team ACE @acesportent , which he led them to a Nike Crown League Championship in 2016 and as Finalist in 2015. He also served as the Basketball Operations Coordinator and Assistant Coach with the Mississauga Power of the National Basketball League of Canada (NBL).

“Coach Jeremie has worked very closely with staff, Tyrell and myself to build both men’s and women’s basketball at TRC over the past 3 years With the recent job opportunity for Tyrell Vernon to move up the ranks and into a university position. It was without a doubt that Jeremie’s hard work and dedication equally impacted TRC success and beyond deserving of the Role-Director of Basketball Operations and Head Coach of TRC Academy.” Jim Wilson-TRC CEO.

TRC is one talented group of managers and coaches. TRC is excited for coach Jeremie to take over as we continue to grow and lead the Canadian market with placement of student-athletes aspiring to play at the next level.

Mario Celebre Head Coach RISE Prep Mens Basketball #RPMBB  mcelebre@therisecentre.com

  • TRCMBB Assistant Coach OSBA Champions 2019
  • BioSteel Nike Boys Future Game Assistant Coach
  • University of Toronto MBB
  • University of Toronto MBB, Assistant Coach
  • Coordinator of Video & Analytics
  • Sports Management Digital Editing Certified
  • NBL Scout-St. John Riptide
  • Raptors 905 G-League
  • Engagement Ambassador
  • Masters of Teaching-University of Toronto
  • Honours Specialist, Kinesiology-York University


  • On court player development
  • Offensive execution after time outs
  • Late game systems
  • SAT/ACT Prep & Educational Tutor

Ryan Craven Head Coach TRC JR Academy Mens Basketball #TRCMJR  rcraven@therisecentre.com

  • NCCP Train to Train Certified
  • 8 years coaching at grassroots level (OBA / AAU)
  • OBA Ontario Cup D2 Gold Medalist – 2017 – Head Coach U14 Boys – Blessed Sacrament
  • Ontario Summer Development Program (OBA) – Head Coach – 2017 Mountain Region U14 Boys
  • OBA Ontario Cup D1 Bronze Medalist – 2018 – Head Coach U15 Boys – CIA Bounce West
  • Lead Assistant Coach – Nike Bounce 14U Boys AAU 2018
  • Assistant Coach – Nike Bounce E15 EYBL 2019
  • Olympia Sports Camp – Basketball Program Coach – 2015 / 2016

Dan Nadeau Head Coach TRC Mens Hockey #TRCMH    dnadeau@therisecentre.com

Dan Nadeau joins TRC Hockey Academy as #TRCMH inaugural coach, bringing his remarkable background in both playing and coaching. Dan grew up in Western Canada, just outside of Kelowna living and breathing hockey. He has had the opportunity to play Junior Hockey across Canada, as well as professionally overseas. Dan will bring along with him; one year experience coaching U18 in Edmonton. In 2011 Dan held an assistant coaching position with the nationally ranked Alberta Jr. Hockey League-Lloydminster Bobcats.   Most recently Nadeau has coached the last four seasons as the head coach of the 2004 Western Canada Selects, most recently winning a World Championship at the 2017 World Selects Invitational in Chamonix, France. Dan has also been on the bench as the Assistant Coach for the Brantford 99er’s for the past two seasons. His passion for the game of hockey is evident in the countless hours he spends researching the game of hockey and his desire to mentor young people, both off and on the ice. Dan believes his job as a coach is to not only teach the sport, but to teach life skills through sport. For more information on the #TRC Hockey Academy, contact Dan Nadeau. Errol McDonald Assistant Coach TRC Mens Hockey #TRCMH

Errol McDonald Assistant Coach TRC Mens Hockey #TRCMH    emcdonald@therisecentre.com

Errol McDonald, is an energetic and results-focused coach with the goal to develop and mentor youth hockey players both on and off the ice. Over the years he has prepared players for the next level, which included AAA, Prep School Hockey, Jr.A, OHL and hockey scholarships to the NCAA.
Errol, was a player in the OJHL with Newmarket 87’s/Hurricanes wining the Provincials and going to represent the league at the RBC Cup in Melfort Saskatchewan. Continued his hockey journey at Rochester Institute of Technology in the NCAA, and multiple winners of the conference title and numerous appearances in the NCAA Frozen Four Tournament. His final stop was a season in the United Hockey League splitting time with Columbus Stars and Missouri Otters.
The dedication to push each player to their full potential with effective training, coaching and mentorship to improve each player’s skill set, mental awareness, compete-level and professionalism on and off the ice. Errol has won championships on many levels, and is a welcomed member to Orangeville Jr.A program to continue building a winning culture.
Hockey IQ: What separates a great player from a good player is their Hockey IQ. How fast can you stay ahead of the game and anticipate the opposition’s next move on the ice? Being in the right position, and knowing that a hard fore-check is the best offense and defense. Being aware and mentally sharp on the ice at all times is critical to minimalizing mistakes and gaining confidence.
Heart/Determination: No matter your size, you can play at any level of hockey but you must be ready to do whatever it takes to be better than the next guy. Be encouraging to each other and work towards winning as a team. The love for hockey goes deeper than just scoring goals and winning games, you have to love playing hockey and every chance you’re on the ice. Play with heart and everyone will notice and follow your lead.
Positive Attitude: Coming to the rink with the right attitude to practice and play each time. Don’t get mad if you’re not getting ice time; instead, ask yourself and your coach what you can do to become a better player. Teams win and lose, and every player has great moments and occasionally makes mistakes – that’s what the game (and life) is about — but it’s important to stay positive and be focused on your long-term goals.

Luke VanMoerkerke Strength Coach #TRCMH 

  • Head Strength and Conditioning for Athlete Farm Training 
  • Former OHL and CIS hockey player 
  • Spent 3 years working under Mark Fitzgerald (Anaheim Ducks Strength coach)
Our goal with all athletes is to identify their strengths and weaknesses and build a customized program around these as well as their schedule. We take a well rounded approach to every program we build and execute. With a combination of mobility, power, speed, strength and work capacity we help athletes reach their full potential and prepare for the next level.
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